Drug companies know that doctors hold all the real power in the prescription business. That’s why pharmaceutical companies spend $4 Billion dollars a year on us and an estimated $24 Billion a year marketing directly to doctors.
9 out of the top 10 drug companies spent more on marketing than they did on research.
When your doctors are getting perks to prescribe certain drugs by pharmaceutical companies, how do patients know are getting the best advice and not being subconsciously ripped off?
From drug companies spending billions of dollars to settle accusations of over selling and dangerous practices to attractive people selling their products to doctors. Marketing to Doctors by John Oliver goes after how Pharmaceutical companies spend billions of dollars marketing drugs to doctors.
“If drug companies really want to regain our trust maybe they should really let us know the effect that their marketing money has on their doctors.” – John Oliver
Definitely part of Danger #8 of the 10 Dangers of Investing